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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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Prospective Kovsies advised to respect themselves
2015-05-22

Thousands of prospective Kovsies had a brief but unforgettable experience of being a Kovsie when they descended on the Qwaqwa Campus for the Open Day on 16 May 2015.

They came from all over the Thabo Mofutsanyana District, and from as far as Ladysmith in KwaZulu-Natal.

“You are special,” was the message from Dr Choice Makhetha, Vice-Rector: External Relations.

“Each one of you is very special, and don’t allow anyone to tell you otherwise,” said Dr Makhetha.

“Each one has a brilliant mind and you can achieve anything you set your mind to. This can only happen if your thoughts and whatever you say to yourself are positive all time.”

The learners were also reminded to take themselves seriously, and to always respect themselves.

“It is important that you must have respect for yourself, for others, and for the environment. When you respect yourself, you respect time. You must make it your business to know and read extensively,” she said.

After the formal programme, learners were exposed to different study programmes and student services by visiting various faculties and departments.

The programme included messages of support from the Campus Management and the SRC. Entertainment was provided by a South African hip-hop group, Skwatta Kamp, a student ensemble called Unspoken, and a breathtaking laser show.

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