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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Wayde van Niekerk sets new African record
2015-06-11


Wayde van Niekerk

Eight years before Wayde van Niekerk was born, Gabriel Tiacoh set a record of 31.74 in a 300m race. Now, 7 June 2015 has been marked as the historic day when the University of the Free State student sprinted 300m in 31.63 seconds at the Diamond League meeting in Birmingham.


Van Niekerk improved on his 2011 personal best 300m finish of 33.32 seconds, set in Stellenbosch. The African championship silver medalist said setting a new African record was “a blessing that I cannot really explain. Everything I achieve is God’s work.”

“What drives me is my family and friends, and the fact that I know my gift comes from God so running is my way of thanking the Lord,” he added.


Odessa Swarts, his mother, expressed how proud she is of her son. “I believe and trust with his faith in our heavenly father he is destined to become one of the greats South Africa has ever produced.”


His coach, Ans Botha, expressed her satisfaction, although she described his feat as “a little bit unexpected.” She said Van Niekerk’s achievement indicates that they are in the right track en route to the International Association of Athletics Federations (IAAF) World Championships in Beijing.


Van Niekerk is at present preparing for a 400m Adidas Grand Prix event in New York this Saturday.

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