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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Prestige Scholars Programme invests in promising academics

2015-06-24

Photo: Sonia Small

Whilst many academics find it challenging to have sustainable funding for specific projects, it is often just as challenging to find relevant exposure and good mentorship programmes to fully prepare academics toward becoming full professors.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, designed the Vice-Chancellor’s Prestige Scholars Programme (PSP) specifically targeting newly-completed post-doctoral students who are already members of the academic staff.

The goal is to select the most promising young scholars and to make substantial institutional investment in their development.

To date, the PSP has produced 2 Fulbright scholars; 10 National Research Foundation (NRF) rated scholars; 1 NRF Blue Skies research project and 14 NRF Thuthuka-funded projects. These scholars work with the best academics at leading universities on three continents.

Prof Jackie du Toit, co-director of the programme, explains that while the PSP does not provide funding, it is a great programme to empower scholars by means of assistance towards generating funding from outside sources.

Prof Du Toit co-directs this programme with Proff Corli Witthuhn, Vice-Rector: Research and Niel Roos from the Department of Africa Studies.

“The PSP bases its approach to funding on the philosophy that young scholars are to be encouraged towards financial independence, based on a viable postdoctoral project that would sustain their scholarship for five to eight years post PhD. We believe that the cachet and long-term sustainability of existing funding programmes such as Fulbright outweighs the short-term benefits of automatic funding from the PSP. We also endeavour to teach young scholars to work cleverly within institutional parameters, rather than leave them floundering once they step off the active PSP.”

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