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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS to host second Global Leadership Summit

2015-07-02

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The Global Leadership Summit (GLS) will be held at the University of the Free State’s (UFS) Bloemfontein and Qwaqwa Campuses between 5 July and 17 July 2015.

More than 103 international delegates from various universities in Asia, the United States, and Europe, as well as 40 student delegates from the University of the Free State, are expected to attend.

Keynote speakers will include local and international academics, thought leaders, and local celebrities, such as Prof Pumla Gobodo-Madikizela, Zelda le Grange and Donna Walker-Kuhne. This is the second time that the UFS hosts the GLS. The first time was in July 2012, when it was a great success and was attended by about 160 international and local delegates.

This year, panel discussions and workshops will focus on gender issues, citizenship and leadership, race relations and interfaith leadership. The summit will strengthen formal and informal international academic partnerships, sharing the emerging UFS international network with its partner organisations, while expanding opportunities for new cooperative initiatives, and enhancing international exposure of UFS staff and students by creating opportunities for vibrant intercultural interaction and exchange on campus.

New possibilities for participation in international research partnerships in diverse research areas will be explored, as well as issues relating to diversity and transformation and the exchange of ideas and international experiences that contribute to the rethinking of curricula and educational approaches in Higher Education.

As part of the programme, delegates will visit the Qwaqwa Campus on 10 July 2015, where they will interact with the leadership of the campus, its staff and students and enjoy the arts and cultural experience of the Eastern Free State. The summit will end with a visit to various sites in Bloemfontein, where delegates will engage in community-based outreach activities in disadvantaged communities around the city.

More about the Global Leadership Summit

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