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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Researcher in Plant Breeding one of nine women on the African continent to receive acknowledgement for work in food security

2015-08-04

Prof Maryke Labuschagne

Prof Maryke Labuschagne, Plant Breeding researcher in the Department of Plant Sciences at the University of the Free State (UFS), is one of only nine women on the African continent to receive the prestigious ‘Country Lifetime Achiever Award’ from Africa’s Most Influential Women in Business and Government Programme (MIW) this year.

During a breakfast event, CEO Communications recognised the Most Influential Women in SADC South who are Building Nations. The event took place at the Vodacom Dome in Midrand on 28 July 2015.

She received the award for her commitment and continuous contributions to food security. “I am concerned about this. We need to develop people who can go into Africa to work together for food security on the continent,” says Prof Labuschagne.

Prof Labuschagne and her students’ research focuses on the genetic improvement of food security crops in Africa, including such staples as maize and cassava. “These crops are genetically improved for yield, drought tolerance, disease, and insect resistance, as well nutritional value.”

“Food security is one of the key factors for stability and prosperity on the continent,” she says.

Apart from the fact that her research is helping to provide food for thousands of people on the continent, she is also an NRF-rated researcher, and author or co-author of over 160 articles in accredited journals.

This is not the firstaward that Prof Labuschagne has received for her work. In 2008, she was chosen as the National Agriculturalist of the Year by the Agricultural Writers Association of South Africa. In 2012, she received the Researcher of the Year award from Grain South Africa, as well as the African Union’s Kwame Nkrumah Science Award for Life Sciences on the continent.

The Country Lifetime Achiever Award is a prestigious award that recognises and honours the lifelong efforts, achievements, and contributions by individuals in their local communities. This recognition covers all sectors and countries, to create a platform where the work and involvement of extraordinary people can be displayed and noted.

About the award, Prof Labuschagne says: “It is always great to be recognised for your work.”

Elana Meyer (athlete) and Thuli Madonsela (Public Protector and advocate) have also received awards from the programme this year.

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