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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Roelf Meyer – Inaugural Recipient of the UFS Chancellor’s Distinguished Alumnus Award
2015-08-17

The University of the Free State is pleased to announce that Roelf Meyer is the inaugural recipient of the Chancellor’s Distinguished Alumnus Award.

A lawyer by profession, Roelf Meyer’s contributions to the human interests of South Africa are immeasurable. Advocate Meyer’s current work in business and consultancy on peace processes around the globe benefits from his historic role as chief negotiator for the National Party (NP) alongside Cyril Ramaphosa, chief negotiator for the African National Congress (ANC).

Meyer will receive the award from the university on 29 August 2015 at the first annual Chancellor’s Distinguished Alumnus Awards Luncheon.

The Chancellor’s Distinguished Alumnus Award initiates a tradition at the University of the Free State that will honour excellent alumni who model superior academic and/or human achievement. Selected recipients embody the spirit of a transformed, inclusive society, and the modernised intent of the University of the Free State.The guest speaker will be Nozizwe Madlala-Routledge, Executive Director of Inyathelo, and a renowned politician.

The Luncheon will be held on Saturday, 29 August 2015 at 12h00 in the Reitz Hall of the Centenary Complex on the UFS Bloemfontein Campus. Entrance to all events is free of charge.
For concert tickets, please contact Institutional Advancement at 051 401 3966/9343 or alumni@ufs.ac.za.

The Chancellor’s Distinguished Alumnus Award and Luncheon are anchor initiatives for Reunion Weekend 2015, which takes place on 28-29 August. Please visit the alumni web site for additional information about the weekend’s activities.

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