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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Three minutes for research

2015-08-19

Sixty-three researchers, three minutes each. This is the Three-Minute-Thesis competition (3MT) for master’s and doctoral students countrywide, presented by the Postgraduate School at the University of the Free State.

For the first time, this international competition will be presented on a national level in South Africa, with students from more than ten of the most prominent universities in the country taking part. During the competition, each researcher has to give a presentation on his/her research in three minutes.

Mr Katleho Nyaile, the competition organiser, says the 3MT is part of the Postgraduate School’s initiative to highlight and to boost postgraduate research.

The 3MT competition originated at the University of Queensland, Australia. Since its inception in 2010, it has developed into an international trend. Currently, the 3MT is presented in Australia, the USA, and the UK.

For the competition, participants are given only three minutes to explain their research. In this short time, they have to explain not only the problem and the methodology, but also why this research is important. Participants are allowed to make use of only one piece of static imaging material for support.

“It is not only great fun, but also a learning opportunity for the researchers. The competition supports the capacity of the researchers to convey the essence of their theses effectively. This is something that researchers sometimes find very difficult.”

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