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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Prof Jeffrey Sachs presented with honorary doctorate at Spring Graduation Ceremony

2015-10-01

Prof Jeffrey Sachs (centre) with Prof Philippe Burger,
Head of Department: Economics (left), and
Prof HJ Kroukamp, Dean of the Faculty of Economic and
Management Sciences (right).
Photo: Charl Devenish

“Quality education is the best accelerator for sustainable growth. Universities have a unique role to play in this regard,” Prof Jeffrey Sachs said during a lecture he presented at the University of the Free State (UFS) Faculty of Economic and Management Sciences. He gave an insightful overview of the new Sustainable Development Goals (SDGs) of the United Nations. The 17 SDGs replace the Millennium Development goals of the past 15 years. In a major achievement, 193 countries will sign the goals at the United Nations (UN) in New York on 25 September 2015.

Prof Sachs is the director of The Earth Institute, Quetelet professor of Sustainable Development, and professor of Health Policy and Management at Columbia University. He is also a special advisor to the UN Secretary-General Ban Ki-moon on the Millennium Development Goals, and director of the UN Sustainable Development Solutions Network. Another accolade now added to his résumé is an honorary doctorate in Economics conferred on him by the UFS at the Spring Graduation Ceremony on 17 September 2015 for outstanding achievements and contribution to academia.

“South Africa is not achieving sustainable development. It has the highest inequality in the world with high unemployment among the youth. Quality education is the best accelerator for growth,” Prof Sachs said. He used the high education investment in Korea as an example of that country’s growth. Prof Sachs added that the government cannot achieve the SDGs on its own. “It is important for the country and universities to take on the goals. Universities can apply pressure, influence and provide solutions.”

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