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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Louzanne to represent South Africa at World Championship
2015-10-26


Louzanne making a leap for the finish line with guide runner Rouxné Vermaak

Within the space of seven days, Louzanne Coetzee will take part in both the 1500m and 800m events at the International Paralympic Committee (IPC) Athletics World Championships, being held in Doha, Qatar, from 21-31 October 2015.

The BA Corporate and Marketing Communication Honours student at the University of the Free State (UFS) was selected to represent South Africa (SA) by the South African Sports Confederation and Olympic Committee (SASCOC). Team SA consists of 23 top athletes, who will be competing in different codes against 89 other countries.

The middle- and long-distance T11/F11 class athlete has won countless medals since her debut in professional athletics in 2012. After only five months, she reached the qualifying standard for international participation, with an impressive 2 minutes 53.8 seconds in the 800m at the 2013 Nedbank National Championships for the Physically Disabled, held in Pretoria.

Louzanne has since achieved another international milestone by making the SA team, following her inaugural IPC meeting, hosted by France two years ago.  

 

“It’s a big honour for me to represent South Africa, and I count myself very fortunate to represent the country at the World Champs,” said the former Accessibility and Student Support Student Representative Council (SRC) member.

 

The IPC World Championships precede the Rio 2016 Paralympic Games, which are known as “the biggest sporting event on the planet”. Qatar is Louzanne’s Rio, and she intends to outdo her personal best in order to qualify. “I want to get my ranking high enough so that I can go to Rio in 2016,” said the gold medallist.

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