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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UN-recognised scholar awarded the prestigious TRI Annual PhD Award
2015-11-09

Dr Anneli Botha, winner of TRI Award for Best Doctoral Thesis.
Photo: Supplied

Two years after enrolling as a PhD candidate in the University of the Free State’s (UFS) Department of Political Studies and Governance, Dr Anneli Botha was awarded the annual Terrorism Research Initiative (TRI) Award for the 'Best Doctoral Thesis on Terrorism and Counter-Terrorism' (2014).

The TRI PhD award is a prestigious international honour, while terrorism as a scholarly venture remains a concentrated field. Dr Botha, one of the few women in this niche field, has proved to be an excellent asset. Her winning of the prestigious award was announced in its October 2015 issue of Perspectives on Terrorism (PT), a globally-circulated online journal, co-published by the European-based Terrorism Research Initiative and the America-based Center for Terrorism and Security Studies.

Based on the merit and relevance of her outstanding research, the United Nations Development Programme has appointed Dr Botha as a Consultant on Radicalisation. In addition, her PhD is to be published as a book in the United States of America early in 2016. She was appointed as a Research Associate at the University of the Free State at the beginning of this year.

An award-winning search for answers

Her thesis, titled “Radicalisation to Terrorism in Kenya and Uganda: a Political Socialisation Perspective”, tackled East African militancy, from an individualised perspective. Researchers in the past have neglected assessing details of the rebels’ childhoods. Dr Botha’s interviewed about 285 militants and their families. These individuals declared themselves openly as members of al-Shabaab and the Mombasa Republican Council (MRC) in Kenya, and the Allied Democratic Forces (ADF) and the Lord’s Resistance Army (LRA) in Uganda, at the time of the interviews.

Her doctoral dissertation provides significant information about factors that should be considered in the quest to counter and prevent terrorism. Her research shows conclusively that political socialisation begins with the family, and expands through peers, school, media, and earlier political experiences, culminating in the terrorist group.

Outstanding piece of scholarship

Dr Alex Schmid
, who is the editor of PT, TRI Award Jury chairman, and one of the most respected experts of terrorism, described Dr Botha’s research as an “outstanding piece of scholarship.”

Dr Botha attributed her success to her supervisors - Professors Theo Neethling and Hussein Solomon - as well as to the people in Kenya and Uganda.

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