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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Clarinet lecturer honoured with prestigious international artistship
2015-11-13

Clarinetist Danré Strydom

Danré Strydom, lecturer in the Odeion School of Music (OSM) of the University at the Free State (UFS) has recently been added to the Buffet Crampon executive list of representative artist. Buffet Crampon is one of the most iconic woodwind brands and the leader in manufacturing first-rate clarinets. The artistship entails a highly competitive selection process to become the first South African Buffet Crampon brand ambassador.

Buffet-Crampon, based in France and Germany, is ailed internationally as the “Steinway” of clarinet manufacturers. The company follows a meticulous selection process, and the title of Buffet Artist is not bestowed lightly. Strydom will be the first South African artists to represent the brand.

For nearly 200 years, musicians have received continuous artistic excellence and a dedication to music from Buffet-Crampon and its instruments. In a dialogue with the most renowned artists, the brand’s ambition is to combine tradition with modernity, know-how with creation, and history with innovation in order to offer excellent wind instruments unique in character, and underpinned by undeniable quality.

Strydom received her formative musical education at the Windhoek Conservatoire, before completing her undergraduate degree at the UFS. Her playing then won her several prestigious scholarships for overseas studies. She began her postgraduate studies at Indiana University’s Jacobs School of Music, and then furthered her studies in Belgium, resulting in two separate Master’s Degrees in Clarinet and in Bass Clarinet Performance from the Royal Conservatory, Ghent University. 

Besides currently serving as principal clarinetist for the Free State Symphony Orchestra and Namibian National Symphony, she was an ad-hoc member of the esteemed Brussels Philharmonic from 2009-2013. The spell with the Brussels Philharmonic included an Academy Award for the soundtrack of the motion picture, “The Artist,” which Strydom considers one of her proudest moments.

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