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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

State-of-the-art audio-visual studio up and running at UFS
2015-11-25

The state-of-the-art audio-visual studio that was unveiled in the beginning of this year reaped its first crop during a historic moment. On Wednesday 28 October 2015, the eight pilot students in the Postgraduate Programme in Film and Visual Media, which was launched at the beginning of this year, had their first big screen experience. Eight films were premiered in one night at the University of the Free State (UFS) Bloemfontein Campus.

An intimate movie theatre was brimming with friends and family of the students, their lecturers, and judges who doubled as moderators. This was no ordinary motion picture viewing. The apprentice filmmakers’ productions were undergoing formal external examination.

Judge by a legend

Katinka Heyns
critiqued the student’s final products. Heyns is a renowned filmmaker, actress, director, producer, and founder of the production company, Sonneblom Films. She has numerous awards to her name, including the Career Contribution and Innovation Award, Legendary Award for Woman in Film and Television, and Medal of Honour for Paljas, which were presented by the Absa Klein Karoo Nasionale Kunstefees (KKNK), International Crystal Award, and South African Academy for Science and Arts, respectively.

Johanet Kriel and Chris Vorster from the film school also assisted as moderators.



The cinema exam

Each student had 20 minutes to provide a synopsis for the viewers, and screen the movie. At the end, The Secret of the Golden Flower, written and directed by Rudiker Janse van Rensburg, and The Nexus Effect, written and directed by Gawie Myburgh were judged the best movies “Both films had had clear and creative story lines, a solid structure, and quality editing,” said Chris Vorster.

Despite technical teething problems, all the students showed a great deal of talent and passion for filmmaking. “Given the time constraints and technical challenges, I’m very relieved that we actually got films on screen. They all impressed me with their creativity. Mission accomplished,” added Vorster.

The films

• The Blood of Barbara (Yvonne Allwright)
• Diary of an Oreo (Nonsindiso Qwabe)
• GeFop! (Hendrik Cronje)
• The Nexus Effect (Gawie Myburgh)
• The Secret of the Golden Flower (Rudiker Janse van Rensburg)
• Well ain’t that a Coinkydink?! (Rethabile Radebe)
• What Lurks in the Dark…(Rese Moore)

(Photo caption: Front row from left: Nonsindiso Qwabe, Suné van Heerden, Theresa Moore, Gawie Myburgh. Middle row: Rudiker Janse van Rensburg, Hendrik Cronjé, Yvonne Allwright, and Rethabile Radebe. Back: lecturer: Chris Vorster.)

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