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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

First woman appointed to represent the religious community on UFS Council

2015-12-08

Dr Nthabeleng Rammile

The Council of the University of the Free State (UFS) approved the appointment of Dr Nthabeleng Rammile as representative of the religious community during its meeting on Friday 4 December 2015. She is the first woman to be appointed in this portfolio on Council.

“We are really privileged to have on Council a person of high integrity who not only has a sound knowledge of the academic world, but also brings real skills in marketing and brand management to university governance. In addition, Dr Rammile has a heart for students, including both their academic and spiritual needs,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

Dr Rammile, an alumnus of the UFS, was a lecturer in the university’s Department of Business Management from 2003. She ended her lecturing tenure when she decided to join the ministry full-time in December 2014. She was ordained in 2003 as a Pastor of the Global Reconciliation Church. While at the UFS, she completed her Master's in Services Marketing and a PhD in Brand Management.

She played a pivotal mentoring role and gave her students first-hand work experience by working closely with the private sector, as she wanted to ensure that her students leave the UFS with a real understanding of the working world.

At the Global Reconciliation Church, she is responsible for women’s ministry, community outreach projects, as well as multimedia services. She is passionate about inspiring and empowering women to become successful in all spheres of their lives, namely career, business, motherhood, academia and socially. Dr Rammile is an advocate for a healthy lifestyle, and she also conducts workshops that teach women in her ministry how to live healthy and well-balanced lifestyles.

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