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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

The impact of personal care products on water resources in the Free State
2015-12-14

Jou-an Chen
Photo: Charl Devenish

Water is of the utmost importance in personal hygiene. Most people can hardly have a day go by without taking a shower in the morning and at night. However, it is this very habit that is increasingly polluting the water resources in South Africa.

Contaminants found in pharmaceutical and personal care products have been accumulating in water masses in recent years. These contaminants especially refer to hormones in medication, as well as colouring agents and fragrances used in soap, shampoo and body lotions.

“Little information and data are available on the prevalence of these contaminants, and on how high the level of pollution really is,” says Jou-an Chen, researcher in the Department of Microbial, Biochemical and Food Biotechnology at the UFS.

Her research particularly focuses on the prevalence and impact of those contaminants.

“Because these substances have not been properly investigated, we are not sure how widely it occurs and whether it is harmful to the environment. It was precisely the lack of information that has inspired me to investigate further.”

“If we could identify the contaminants and what it is doing to the environment, it could make a valuable contribution to directives on water quality standards.”


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