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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

SRC raises over R1 million for UFS underprivileged students

2016-01-18

R1.2 million has been raised by the University of the Free State’s (UFS) Student Representative Council (SRC) under the Right to Learn (R2L) campaign banner.

The SRC launched the R2L campaign on 30 October 2015,following the first wave of the #FeesMustFall movement protests against a proposed increase in tuition fees. The campaign was initiated to ensure that academically-deserving underprivileged students do not have to bear the brunt of deregistration, food insecurity, and the lack of textbooks.

To date, the student leaders have taken it upon themselves to appeal to lecturers, businesses, the community, and students alike to support its campaign. Each SRC member pledged R500 from their own purses when the campaign was launched.

Looking back at the #FeesMustFall movement

To the #FeesMustFall movement, which had gained momentum and resulted in a shutdown of many campuses across the country, President Jacob Zuma responded with a statement announcing a 0 % increase.

At the launch of the campaign, Lindokuhle Ntuli, the UFS SRC President, made a commitment to source financial aid for needy students.

“Even though the president said no fees will increase this year, we are still faced with the same challenges. No students who qualify should be de-registered this year. It is up to us to raise funds for the poor students to ensure that they get their right to education.”

Forward to the future: #AccessMustRise

By 4 April 2016, the SRC’s goal is to accumulate financial relief worth R5 million to counter the growing financial aid demand.

Given that more South Africans are extending a helping hand, the SRC President is adamant about gathering the sponsorships in two months. “It is possible if we push to market the campaign to gather R4.8 million,” said Ntuli.

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