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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

A degree means nothing if you are not a decent human being, Vice-Chancellor tells first-years

2016-02-01

Description: Qwaqwa first-year welcoming 2016 Tags: Qwaqwa Campus

The 2016 Qwaqwa Campus first-year students received one of the warmest welcomes when the entire Rectorate and other senior UFS officials arrived to welcome them.

Leading the delegation was the Vice-Chancellor and Rector, Prof Jonathan Jansen, whose captivating message was well received by students and those parents who were in attendance.

“What keeps me going is your determination to come to the University of the Free State to start your life. You have done the right thing; do not forget that you are smarter than you think,” said Prof Jansen.

“Each one of you has a story to tell. You had to overcome poverty, disadvantage and abuse,” he said.

Prof Jansen encouraged first-year students to do more than just obtain a degree whilst at the university.

“This university is good not only in ensuring you get the best qualifications. Graduating and continuing to disrespect women is not good enough. Graduating and still continuing to be biased against gay people is not good enough. Getting a degree and still thinking you are better than others just because you have money is not good enough. A degree means nothing if you are not a decent human being,” he added.

In his welcoming message, the SRC President, Paseka Sikhosana, highlighted the importance of academic excellence that is backed by human embrace.

“Human embrace and academic excellence are two very important aspects that we strive for. Five of our members will be graduating this year whilst six are Golden Key members. And we have a very huge task of bringing our campus closer to the community and the community closer to our campus in an attempt to make a difference in those communities,” he said.

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