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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Water Collection Campaign distributes 3 500 bottles in Free State
2016-02-19

 Description: KL News 2016 02 19 Water Tags: KL News 2016 02 19 Water
The Muslim Students Association (MSA), along with the Gift of the Givers Foundation, collected 3 500 5l bottles of water that was distributed to disadvantaged areas within the Free State. From left is Muhammed Bhamjee, President of MSA, Emily Thomas, project manager for Gift of the Givers Foundation, and Grace Jansen, one of the generous donors. Photo: Charl Devenish.

The Muslim Student Association (MSA) at the University of the Free State (UFS) took it upon themselves to respond to the regional water crisis being experienced in the Free State. Under the leadership of Muhammed Bhamjee, President of MSA, the association started an initiative to collect water for the purpose of distributing it to disadvantaged areas within the Free State.

The drive started out as just a humble request within the student community, but it gained a great deal of attention from staff, departments, and students from the UFS. The response was overwhelming; 3 500 5l bottles of water were donated.

Amongst the donors were the Student Affairs department and Grace Jansen, wife of Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS. Mrs Jansen said it was important for her to make a contribution: “Even though we are receiving, we need to give as well. Wherever there is a need, we need to be involved.” She believes the project has the ability to grow and gain more attention and support. She believes it needs to grow across communities to solve such problems together.

Bhamjee explains that the MSA has had a relationship with Gift of the Givers Foundation, as they have been running the campaign for quite some time. “We just felt that it’s our responsibility to get involved. Even with the little we can do, every bit counts at the end of the day.” He added that there is also a need to support fellow students at the UFS Qwaqwa Campus.

Emily Thomas, project manager for Gift of the Givers Foundation, applauds the MSA initiative, and encourages students to continue collaborating with the foundation to assist with disaster situations.

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