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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Charity indeed begins at home
2016-02-19

Description: KL News 2016 02 19 Rag Queen Tags: KL News 2016 02 19 Rag Queen
The winning duo: Stefan Lotter and Marzel van Zyl after being crowned Mr RAG and RAG Queen at the Brutal Fruit Coronation Ball. Photo: Sarel Greyling

Stefan Lotter and Marzel van Zyl were crowned Mr RAG and RAG Queen at the prestigious Brutal Fruit RAG Coronation Ball on 12 February 2016. For the last 10 months, these University of the Free State (UFS) students have been collecting funds for community projects in the Free State.

Capitalise on existing platforms

Although they are patrons of charitable organisations external to the university, Stefan and Marzel revised their strategy to prioritise the UFS. “Some students on campus struggle, and, because charity begins at home, we will try to help the No Student Hungry and Right to Learn campaigns,” said Stefan.

However, he will continue to support the Northern Free State Caregivers, a 24-hour nursing service for terminally ill patients, for which he collected R15 000. For her part, Marzel was able to collect more than R20 000 for the Free State Residential Care Centre, which houses mentally challenged adults, and also hosts a skills development programme. The Centre’s baking workshop had to discontinue due to a lack of funding, but Marzel hopes that her contributions will bring about its revival and sustenance.

Bringing home the money

The winning duo are expected to represent our university at Mr & Miss SA Campus South Africa 2016.  According to Stefan, they plan “to push the RAG agenda there and bring money back home,” at this charity-based pageant.

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