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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Elizabeth Molapo crowned Miss South 2016 First Princess
2016-03-22

Description: Elizabeth Molapo  Tags: Elizabeth Molapo

From the left are Anri Powell (Elizabeth Molapo’s mentor), Miss South Africa 2016 First Princess, Elizabeth Molapo, and designer/Miss SA judge Casper Bosman at Carnival City after the crowning.

“I remember feeling very happy and humbled,” said Elizabeth Molapo, Miss South Africa 2016 First Princess, about the moment she was crowned on Saturday 19 March 2016 at Carnival City, Johannesburg.

Molapo has been overwhelmed by the support she received since making the Top 12 last year. “It’s one thing to enter Miss South Africa and believe in yourself but it’s another to know that the judges, South Arica, and all the stakeholders believe in you.”

The Kovsie community is absolutely thrilled and delighted by the achievements of the former University of the Free State (UFS) BCom Economics student. "Elizabeth's talent, commitment, and grace are known to us and it is not surprising that she has fared so well in this national competition,” said Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

“Coming in the wake of the achievements of medical student, Rolene Strauss (Miss South Africa 2014 and Miss World 2014), Elizabeth has proven once again that the UFS is a place where beauty and talent are deployed in the service of humanity,” Prof Jansen added.

Molapo congratulated the winner of Miss SA 2016, Ntandoyenkosi Kunene. “I believe in Ntando, she’s such a beautiful and amazing woman and I believe she will carry that crown with the utmost honour and respect.”

The road ahead for Molapo holds a possible move to Johannesburg for a job offer by Cell C. She also plans to enrol for an honours degree in either Economics or Marketing, and hopes to represent South Africa at the Miss Universe contest.

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