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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Louzanne Coetzee breaks 16-year-old world record

2016-03-24

Louzanne Coetzee (left) running the 5 000 m at the Nedbank National Championships at the Free State Athletics stadium with her guide, Khotatso Mokone (right)
Photo: Celeste Klopper Photography

Whether it’s the 5 000 m or the 1 500 m, Louzanne Coetzee is breaking records in all her races. Fans of the University of the Free State (UFS) student were elated at her triumph with the 5 000 m T11 world record at the Nedbank National Championships for the Physically Disabled on Wednesday 23 March 2016.

The record, which has stood for 16 years, was shattered by Coetzee’s stellar 19:17.06 performance. Sigita Markeviciene’s long-standing mark of 20:05.81, set at the 2000 Paralympics in Sydney, was bettered by 48.75 seconds when Coetzee and her guide, Khotatso Mokone, sprinted hand in hand past the finish line.

Coetzee’s coach is as elated as the world-class athlete’s fans over her officially becoming the first totally blind female to clock sub-20 minute in the 5 000 m. "I am proud and grateful. She earned it through and through. She worked hard for this,” said Rufus Botha.

The experience was a surreal one for Coetzee. “It was unreal but it is exciting to be the fastest in Africa and the world. I could not have done it without the support system that I have,” she said.

"I have seldom met a student with the character and humanity of Louzanne Coetzee; she represents the best of campus and country, and is a stunning example of what we canal achieve despite the great challenges of the present," said Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

New African record holder

Two days before breaking the 5 000 m world record, Coetzee set a new African record in the 1 500 m. She lowered the mark from 5:27:21 to 5:18:44, which placed her at the number nine spot in the world.

On Friday 18 March 2016 Coetzee had broken her own South African record when she ran 5 000 m in less than 20 minutes at the Free State Championships. However, the race is not an official (International Paralympic Committee) meeting, and hence remains unofficial.

What’s next?

The gold medallist is currently preparing for the Athletics Grand Prix to be held in Switzerland in May for which she is raising funds. If she is selected by SASCOC (South African Sports Confederation and Olympic Committee), her next stop is the Paralympic Games in Rio de Janeiro, which is just six months away.

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