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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Anti-Racism Network South Africa launched in Free State
2016-04-19

Description: Anti-Racism Network South Africa  Tags: Anti-Racism Network South Africa

Ms Nokuthula Sithole, Dr Danny Titus, and Mr Qondile Khedama
Photo: Lihlumelo Toyana

“Racism is, and has been, alive among us as the people of South Africa for a long time, and we therefore need organisations such as ARNSA to create spaces for us to speak up on issues of racism.” The Executive Mayor of the Mangaung Metro Municipality, Counsellor Thabo Manyoni, urged South Africans and the people of the local Metro to speak up on issues relevant to racism. He was speaking at the launch of the Free State chapter of the Anti-racism Network of South Africa (ARNSA) in Bloemfontein.

The Institute for Reconciliation and Social Justice (IRSJ) at the University of the Free State (UFS) is partnered in this endeavour by the Mangaung Metro Municipality, the Ahmed Kathrada Foundation, the Foundation for Human Rights, the Nelson Mandela Foundation, Churches against Racism in Southern Africa (CARS) and the Department of Justice and Constitutional Development.

The ARNSA launch was followed by a dialogue led by Dr Danny Titus, Mr Qondile Khedama, and Prof Christina Landman. JC van der Merwe, the Deputy Director of the IRSJ at the UFS, said that the ARNSA initiative has the potential to unite all South Africans in appreciating and respecting the humanity of all people, as well as to mobilise people to fight against racism. His sentiments were echoed by Sean Moodley, the national ARNSA coordinator. Moodley said that we all have to take on racism; to learn about it, speak out against it, and act to stop it.

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