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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS warmly welcomes prospective students at Open Day
2016-05-19

Description: 2016-05-14 Open Day Blfn Tags: 2016-05-14 Open Day Blfn

Prospective students of 2017 were treated to an Open Day filled with various activities on the Bloemfontein Campus of the University of the Free State.
Photo: Johan Roux

"There is a great deal of political and financial pressure on universities in South Africa, and that is exactly why the country’s future leaders need to be trained at the top universities."

With these words, Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), welcomed prospective students in the Callie Human Centre on the Bloemfontein Campus as part of the Open Day held on 14 May 2016. The UFS is a place where students can fulfil their dreams.

Learners were welcomed warmly on a cold day filled with various activities, and invited to become part of the Kovsie family. Prospective students were treated to many surprises, like a laser show and a performance by South African Music Award-nominated artist, Kyle Deutsch, who performed his popular crowd hit, ‘Back to the beach’, at the informal welcoming ceremony.

Examples of true Kovsies

Prof Jansen said at the official welcoming that graduating from the UFS does two things: It gives a student a Kovsie degree, and it helps to make them decent human beings in a divided country. He encouraged the learners to be as humble as the World 400m champion, Wayde van Niekerk, and to love without borders like Tanya Calitz, the Kovsie Dux of 2015. They are examples of what it means being a true Kovsie.

An information centre – which included on-site applications and a stall with KovsieGear merchandise – was stationed in the H van der Merwe Scholtz Hall, while residences and student associations also had stalls on campus. In the Main Building, parents were able to meet Prof Jansen.

Deans and faculties encourage

Apart from various presentations and interaction with staff, the learners were also welcomed by the deans of their faculties. Prof Danie Vermeulen, Dean of the Faculty of Natural and Agricultural Sciences, said they must study what they love. “Live your own dream. That is why you come to university.”

“The UFS Faculty of Education is a training centre for leaders. We develop leaders with a commitment to serving the community,” said Prof Sechaba Mahlomaholo, Dean of the Faculty of Education.

Click here to see a highlights video of the Bloemfontein Campus Open Day, or here for a video of the Qwaqwa Campus Open Day.

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