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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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A Kovsie crowned Miss Free State 2016
2016-05-27


Mienke van Rooyen, a student at Kovsies and the new Miss Free State at the crowning.  Photo: Wiaan Coffee Photography

A third-year BCom Marketing student, Mienke van Rooyen, continued the legacy of beauties from the University of the Free State.  She was crowned Miss Free State on Saturday 21 May 2016 at the Sand Du Plessis Theatre in Bloemfontein.

In 2015, Van Rooyen took the Miss Intercontinental title at the annual Model SA International competition.  She was overwhelmed by the support received throughout her journey. “I'm still searching for words to describe my appreciation to every single person who supported me up until now. “Thank you” will never be enough. I am proud to be a part of the Miss Free State family. Thank you for believing in me and my dream,” she wrote on her Facebook fan page.

Earlier this year, another Kovsie made us proud. Elizabeth Molapo walked away with the Miss SA First Princess title.

Rolene Strauss also flew the Kovsie flag at Miss World competition in 2015 when she became the reigning queen. Strauss was crowned Miss SA the year before.

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