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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Postgraduate Open Day: Mapping the journey
2016-06-27

Description: Postgraduate Open Day 2016 Tags: Postgraduate Open Day 2016

Prospective postgraduate students listen
attentively at the Postgraduate Open Day
Photo: Charl Devenish

“Whether you are a psychologist, a theologian, an economist, a political scientist, a chemist, or a physician, the purpose of knowledge is to improve the lives of others.”

Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), was speaking at the opening of the Postgraduate Open Day, held on our Bloemfontein Campus on 22 June 2016. In addition, he highlighted these grounds for considering postgraduate studies:

•    To be globally literate and globally mobile
•    To gain the satisfaction of understanding the world more deeply
•    To serve as an inspiration to others to further their studies

Prof Fanie Snyman, Dean of the Faculty of Theology, said, “One of the benefits of postgraduate studies especially is that they enable you to think critically. This capacity helps you to understand society better—even outside your field of expertise.”

Prospective postgraduate students were assisted in selecting a suitable postgraduate degree, as a first step in mapping out their postgraduate journey at the UFS.

Kgosi Makhetha, who is currently studying a degree in Business Administration, agreed with Prof Jansen, saying, “Studying gives me great satisfaction. I truly believe that postgraduate studies will give me an edge in the current labour market.” Kgosi plans to enrol for an Honours degree in Industrial Psychology in the Faculty of Economic and Management Sciences.

Prof Jansen concluded by exhorting students to “study to make a difference.”

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