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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Biggest Bloemfontein art project comes to life
2016-07-11

Description: It’s My City Giraffe Tags: It’s My City Giraffe

Three sculptures in different places
in Bloemfontein will form part of
It’s My City, a large-scale public art
project from 8 to 16 July 2016
alongside the Vrystaat Arts Festival.
Photo: Xany Jansen van Vuuren

One of the biggest art projects Bloemfontein has ever seen. That is how Angela de Jesus, curator of the Johannes Stegmann Art Gallery at the University of the Free State (UFS), describes It’s My City. And the large-scale public art project involves the community of Bloemfontein/Mangaung’s participation.

The artwork, conceived by British artist, Alex Rinsler, will be on display from 8 to 16 July 2016, alongside the Vrystaat Arts Festival. Three sculptures, a Baby Giraffe, Mother Tree and Toy Windmill, each about 7.5 metres, will appear in Hoffman Square, Mapikela Square in Batho location, and on the Red Square of the UFS Bloemfontein Campus respectively.

Many from around the city included


Local lead artists – Marius Jansen van Vuuren (Baby Giraffe), Tshiamo Art and Crafts Development (Mother Tree), and Minè Kleynhans (Toy Windmill) – expressed their relationship to the city. According to De Jesus, the project includes “six artists; more than 20 job opportunities were created; and there were skills transfer for many more. Over 50 volunteers, 100 professionals, and hopefully thousands will take part.” It’s My City is the signature 2016 project of the Programme for Innovation in Artform Development, a partnership between the UFS and the festival, supported by the Andrew W. Mellon Foundation and the municipality of Mangaung.

People can connect in positive way

“What most excites me is that this work will create imagery that loads of people can connect with in a positive way, and write a new story,” says Rinsler. According to the public artist and cultural producer, people are invited to visit the sculptures, write down their wishes for the city and those they love, and add them to complete the artworks.

Sculptures meet each other at ceremony

On 16 July 2016, the sculptures will be led by three processions, convening at the Macufe village (corner of Elizabeth and Markgraaff streets). At 17:30, a short ceremony, free to attend, will follow where they will be dismantled in spectacular fashion, with graceful fire and pyrotechnics, and so bringing together many people’s wishes as one.

Photo Gallery
For more information visit the It's My City website
Click here for a press release about the project



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