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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Meet our Councillor Ryland Fisher - media expert, political commentator, art lover
2016-07-13

Description: Ryland Fisher   Tags: Ryland Fisher

Ryland Fisher
Photo: Johan Roux

With more than 30 years’ experience in the media industry as former editor of the Cape Times and New Age, as well as assistant editor of the Sunday Times, and thanks to a profound understanding of the political situation in South Africa, Ryland Fisher was an obvious choice to serve on the Council of the University of the Free State.

Racial issues and diversity

He was born and bred in Cape Town, and studied Journalism at Rhodes University before the political situation in South Africa interrupted his studies. Despite this, Ryland has made a deep impression on the academy. Among others, he presented lectures on racial issues and diversity at the University of Cape Town, the Institute for the Advancement of Journalism in Johannesburg, Emory University in Atlanta, and Ohio University.  

Author and editor

Ryland has published two books, Race in 2007 and Making the Media Work for You in 2002, and was editor of the Official Opus on Nelson Mandela.

He was elected to the UFS Council in 2015. Ryland believes that his particular background and understanding of the media industry, as well as race and diversity issues, will make a valuable contribution to the Council.

Politics, media, and entrepreneurship

"I have proven experience in politics, the media, and entrepreneurship. I often lecture on media and social transformation. I believe this offers me a unique view that could benefit Council," he says.

Ryland has a particular enthusiasm for the arts, and is executive chairman of the Cape Town Festival. He has been married for over 30 years, and his three daughters lie close to his heart.

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