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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Offender learners get unique opportunity
2016-08-02

Description: Mandela Day Project  Tags: Mandela Day Project

Subashini Moodley, Regional Commissioner Northern Cape
and Free State.
Photo: Rulanzen Martin

Nelson Mandela spoke of education as the tool of liberation. Kamogelo Dithebe, Chairperson of the Postgraduate Student Council (PGSC), opened the PGSC’s Mandela Day Project with these striking words.

The PGSC at the University of the Free State (UFS) hosted the Tswelopele Correctional Service Centre Career Day for their annual Mandela Day project on the Bloemfontein Campus on 27 July 2016. Grade 11 and 12 learner offenders from the Kimberley-based centre were given a tour of the campus.

Visitors empowered with knowledge

Subashini Moodley, Free State and Northern Cape Regional Commissioner, said: “It is really a privilege to be here today. It is not every day you see a Correctional Centre roaming around campus.” She thanked the postgraduate council for making the opportunity possible, as it was the first open day for the offender-learners in collaboration with the PGSC.

She told the offender-learners that they were privileged to be given the opportunity as many learners in a normal school environment often come to university not knowing what to expect or what to study. She said they should empower themselves with knowledge as they met with the different faculties.

Tour encourages and change lives

Mthulisi Zandile, a Grade 12 offender learner, was very excited to learn about the career options available after completing a university degree. “It means a lot to us as it will further our education, and bring change in our life, as this will show me the right route to pass matric with flying colours,” said Mthulisi.

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