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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Students applaud Prof Jansen one last time
2016-08-11

Description: The Talk To Me  Tags: The Talk To Me

Prof Jonathan Jansen, Vice-Chancellor and Rector of the
University of the Free State, talks to a student outside the
Library of the South Campus on Tuesday 26 July 2016
during the Talk To Me session.
Photo: Rulanzen Martin

“The Talk To Me session made me feel like I mattered.”

This was one of the compliments the University of the Free State (UFS) and Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, received after the last Talk To Me sessions for the year.

On 25 and 26 July 2016, Prof Jansen gave staff and students on the Bloemfontein and South Campuses a chance to pull up a chair and have a chat with him on issues that mattered to them.

The students commended Prof Jansen on this great initiative as they felt their voices were being heard. It allowed them an opportunity to speak to him directly, as well as to make suggestions on things they were concerned about. “I really appreciate this manner of allowing students to have a chat with Prof Jansen,” a student said, giving feedback on the session.

Students were very pleased with the professionalism and organisation of the whole session, but requested that it be held more often, therefore giving more students the opportunity to converse with Prof Jansen. The majority of the students suggested that the session with Prof Jansen should run longer than just an hour as there were a large number of students who would appreciate a heart-to-heart chat with Prof Jansen.

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