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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Vusi Thembekwayo enthrals Kovsies
2016-08-18

Description: Vusi Thembekwayo  Tags: Vusi Thembekwayo

Vusi Thembekwayo delivered an impressive
lecture at UFS

Kovsies students and aspiring entrepreneurs who attended Vusi Thembekwayo’s Like a Boss: Show me the Money lecture will certainly agree that he is indeed the “Rockstar of public speaking”.

Through his sublime oratory skills, blended with flagrant humour, the seasoned serial entrepreneur captivated the capacity audience at the University of the Free State’s EBW Auditorium.

The lecture’s main purpose was for the 31-year-old - who has already achieved immense success in business - to offer valuable business advice and financial literacy. And he did just that.

Thembekwayo explained how innovation has always been driven by necessity. He also mentioned why he believes black people were struggling to build or grow sustainable businesses in the country.

“There is no black capital in SA. There are no schools to teach black people how to start businesses,” Thembekwayo said.

He said black people often opted out of their societal problems in spite of being conscious of them. This was a reference to the visible trend of black people who pursue success for their own personal enrichment.

For the country to solve these problems, amongst many others, Thembekwayo stressed that a labour absorptive economy, which also creates entrepreneurial opportunities, is essential.

Mechanical engineer and World Economic Forum (WEF) Innovator of the Year Award recipient, Nneile Nkholise and Dr Johan van Zyl, from the UFS Centre for Development Support were guest speakers at the event.

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