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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Beauty from UFS a national Miss Earth finalist
2016-08-19

Description: Elnè van Coller Tags: Elnè van Coller

Elnè van Coller, final-year
Occupational Therapy student at
the University of the Free State
was selected as a national
finalist in Miss Earth South Africa
(SA) leadership programme on
1 August 2016.
Photo: Miss Earth SA

“Greening my community and touching lives is my purpose in life. We were put on this beautiful Earth to serve others and make a difference in the world.”

This is what Elnè van Coller, final-year Occupational Therapy student at the University of the Free State, had to say after being selected as a national finalist in Miss Earth South Africa (SA) leadership programme.

She has set out to be the change. Not only does she want to see change in her own community but in the rest of the world. The reason she entered the Miss Earth SA programme is to inspire others.

Leadership programme to inspire others

The Miss Earth SA is a leadership programme which aims at empowering young South African women with the knowledge and platform to create a sustainable difference. It helps create awareness of sustainable development, the environment, wildlife, and the conservation of the natural legacy.

 “Miss Earth SA is an amazing platform for me to develop leadership skills, raise awareness, and be actively involved in environmental affairs as well as serving the community,” said Elnè.

Getting the community involved is important

The theme for this year’s Miss Earth SA programme is Waste Stops With ME, so clean-ups are a major part of the programme. Elnè started a Facebook page, Team Up-To-Clean-Up Bloemfontein. “This page is to share environmental facts, inform the people of Bloemfontein about the clean-ups, as well as get them involved”.

The Miss Earth SA gala week will take place in Johannesburg from 5 – 9 September 2016 when the Miss Earth SA 2016 will be announced.

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