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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Soetdoring, Armentum crowned 2016 serenade champions
2016-08-22

Description: Soetdoring Serenade Singoff  Tags: Soetdoring Serenade Singoff

Armentum were crowned as this year’s winners for
the male residences. The ladies from Soetdoring
walked away with the winner’s title for the female
residences.
Photo: Johan Roux

“We made history this year! This is the first time that Armentum has ever won the Serenade competition”. These were the words from Danie Serfontein, RC Culture from Armentum, after being crowned as this year’s Serenade Singoff champions for the male residences at the University of the Free State.

Soetdoring knocked out the competition from the other female residences to take home the crown. “It’s been one year of planning and almost five months of practice. The competition was very tough, but the girls really wanted to win this year,” said Elmarie Spangenberg, Soetdoring RC Culture.

This year’s Kovsie Serenade Singoff competition, one of the highlights on the Bloemfontein calendar, was characterised by fierce competition, top-class entertainment, and loads of singing talent. Spectators could follow the action from two venues on the Bloemfontein Campus, with participants performing at the Odeion and the Kovsie Church. Following passionate performances during rotations on 10 and 11 August 2016, the winners were crowned on Saturday 13 August 2016.

This year, there were five male residences and seven female residences competing for the chance to be crowned the Serenade Singoff champions for 2016.

The top three spots for the female residences:
• Soetdoring (1st)
• Marjolein (2nd)
• Kagiso (3rd)

The top three spots for the men’s residences:
• Armentum (1st)
• Veritas (2nd)
• Legatum (3rd)

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