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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

New Dean of Student Affairs appointed
2016-08-23

Description: Pura Mgolombane Tags: Pura Mgolombane

Pura Mgolombane, newly-appointed
Dean of Student Affairs at the
University of the Free State.
Photo: Charl Devenish

“Students must always remember that people are human beings before any other identity they may embody.”

This is the message to the students of the UFS campuses from Pura Mgolombane, newly-appointed Dean of Student Affairs at the University of the Free State (UFS) in August 2016. He has replaced Cornelia Faasen, who acted as Dean from December 2014 to July 2016.   

Being part of the Kovsie community
Previously, he was part of the Kovsie family as Assistant Dean of Student Life and Leadership (2011-2013). Before that, he was the Diversity, Ethics, and Social Justice Manager at the University of the Witwatersrand from August 2013 to July 2016. Mgolombane said he is most excited to “observe and experience an inclusive culture” at the university.

“I am looking forward to being part of a team that creates sufficient conditions for every member of the Kovsie community to feel that they belong here; from Qwaqwa campus, to South campus, to Bloemfontein campus.”

Making sure humanity comes first
His primary focus will be “to create Humanising Student Lived Experiences”. I want to create conditions where students feel that their humanity matters, because it is in such conditions that students are likely to excel academically,” he said.

These conditions will be created through the introduction of programmes and activities known as pedagogies, namely the humanising pedagogy and the pedagogy of discomfort. “All of these pedagogies and frameworks will be contained and further clarified in the Dean of Student Affairs Strategy which will be finalised no later than December 2016.”

Overcoming challenges faced by students
Regarding the challenges facing UFS students, Mgolombane said that “it is only when all out humanity is affirmed that we are likely to find lasting peace.

“Those who are in power or privileged positions have a responsibility to be in solidarity with the marginalised groups in pursuit of Social Justice.”

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