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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Heritage translates into fashion
2016-09-13

Description: Centre for Africa Studies Tags: Centre for Africa Studies

Vuyo Mbutho, winner of the best dressed
traditional wear, and Palesa Mokubung,
acclaimed fashion designer.
Photo: Siobhan Canavan

There is no such thing as overnight success. You need to earn your way to the top through hard work, which is exactly what critically acclaimed fashion designer Palesa Mokubung did.

During the 2016 Heritage Day lecture hosted by the Centre for Africa Studies, entrepreneur, award winner and fashion visionary Mokubung told how she had begun her career with the label Stoned Cherrie. Kroonstad-born Mokubung then formed her own label in 2004 called Mantsho, which is Sesotho for “brutally black”.

A true Mantsho garment can be identified by three elements that describe Mokubung’s knowledge of her craft, namely its confident and effortless silhouette, structure and quirkiness. “I was taught to express myself from a very young age and my job is to give people life through my clothes,” she says.

Under the management and creative leadership of Mokubung, Mantsho has gone on to travel to places such as Greece, India, New York, Jamaica, Nigeria, Botswana, and Senegal showcasing its designs.

Mokubung says she does not look far for inspiration because she lives in such exciting times. “Sometimes the fabrics talk to you and you should listen to them.”

This confident, straight talker with her high standards says that all aspiring fashion designers need to earn their way to the top. “You get over it by getting over it, and by working through it.”

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