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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Symbolism and naming in spotlight at NSSA conference

2016-10-06

Description: NSSA LN Read More Tags: NSSA LN Read More

From the left, front: Prof Nhlanhla Mathonsi,
President of the NSSA, and Prof Thenjiwe Meyiwa,
Registrar at DUT.
Left, back (from the UFS): Prof Peter Raper,
Research Fellow at the ULFE and executive
member of the scientific council and paper
selection committee, Prof Theodorus du Plessis,
Director of the Unit for Language Facilitation
and Empowerment, and JC van der Merwe,
acting Director of the Institute for
Reconciliation and Social Justice.
Photo: Supplied

The 19th Names Society of Southern Africa (NSSA) International Conference saw delegates from around the world make their way to the University of the Free State (UFS) Bloemfontein Campus to study names as well as naming systems.

The conference took place from 20 to 22 September and was organised by the Unit for Language Facilitation and Empowerment (ULFE) at the UFS, alongside the NSSA. Delegates from South Africa, Lesotho, Zimbabwe, Zambia, Germany, and Taiwan attended.

The NSSA is a society dedicated to the study of names, naming, and naming systems. Members of the society come from a variety of disciplines, but all share an interest in names and their meaning.

Symbolism and naming in public sphere

The topic of this year’s conference was Symbolism and Instrumentality in Naming with categories of research which included anthroponyms, geographical names, names in history, literary onomastics, brand names, and politics of naming in a public sphere.

Issue of gender in naming systems

Keynote speakers included Prof Thenjiwe Meyiwa, Registrar at the Durban University of Technology (DUT), and Prof Peter Raper, Professor Extraordinaire at the UFS, Research Fellow at the ULFE, and executive member of the scientific council and paper selection committee.

In her address entitled, Naming is to gender as gender is to naming: Emerging Onomastics Scholarship, Prof Meyiwa noted that analysing names using gender enquiry is a potentially useful tool for identifying various communities’ values, belief systems, and perceptions as it relates to sexes.

“The talk called for the development of what I refer to as ‘feminist onomastics theory and research practice,’ which should primarily seek to bring about change and/or reimagine onomastics research."

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