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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Valour inspires book on community protests
2016-10-18

Description: Dr Matebesi book cover Tags: Dr Matebesi book cover

The cover of Dr Sethulego Matebesi’s
book, Civil strife against local governance:
Dynamics of community protests in
contemporary South Africa, that will be
released on 1 November 2016.
Photo: Supplied

Two significant political events: the murder of an unarmed protester, and school children forced out of school sparked the idea to write a book on community protests.
The book, Civil strife against local governance: Dynamics of community protests in contemporary South Africa, by Dr Sethulego Matebesi, gives an academic account of service delivery protests in South Africa.

Research address protests in different communities
“The focus of my book is on community protests directed against municipalities in both predominantly black and white communities,” Dr Matebesi, senior lecturer in the Department of Sociology at the University of the Free State, said. The funding for the book was received from the National Research Foundation and the Erasmus Mundus EU-Saturn Scholarship.

Informs literature on service delivery protests
The struggle against municipalities reaches across geographic and demographic boundaries, but the violent turn of protests in black communities in contrast to white communities has become somewhat of a hegemonic account by scholars. “The book connects the critical issue of community protests with the equally precarious issue of political trust in local government,” Dr Matebesi said. Case studies in the book are indicative of significant shifts in community protest – thus making it timely. Dr Matebesi said: “The book informs the growing literature on community protests and also fills an empirical void by including protesters in residents’ associations.”

“The book is a personal milestone and
the single greatest return on the
sacrifices made over the past 4 years.”





Personal milestone worth the sacrifice
Research was conducted between 2012 and 2015, whereby two case study sites were selected in four provinces to account the different tactics used. “The book is a personal milestone and the single greatest return on the sacrifices made over the past four years,” Dr Matebesi said.

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