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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

A & M Foundation to empower youth
2016-10-25

Description: ’Manapo UFS cross-country    Tags: UFS cross-country

Margo Fargo and Andricia Hinckemann,
the co-founders of the A & M Foundation.
Photo: Supplied

“Knowing that we are changing the lives of generations to come is motivation enough for me to wake up every day.”

These are the words of Andricia Hinckemann and Margo Fargo, the co-founders of the A & M Foundation. The foundation aims to empower young learners by providing greater platforms for social growth and development, allowing learners to be agents of change.

Going beyond textbook scopes

Andricia, a finalist of Miss Commonwealth 2016, is currently doing her Masters in Labour Law at the University of the Free State (UFS). Fargo is doing her Honours in BSc Consumer Science at the UFS. She is also the first princess for Miss Mamelodi Sundowns 2016 and a brand ambassador for Kalos Collections.

Margo says knowing it is no longer just about herself is more than enough to keep her going. “Be eager to learn beyond the scope of your textbooks and never limit yourself to your field of study,” she says.

Motivation to go the extra mile

The foundation specifically focuses on high school pupils, and helps build confidence among young adults in order that they become active social agents. “It’s about finding an identity irrespective of the circumstances you are in and developing townships to unlearn bad habits such as drug and alcohol abuse that have been instilled in these communities,” says Andricia.

Their main goal is to build something that is sustainable. “We want to go international and fund a group of high school pupils through tertiary education at any institution in the world.”

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