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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Wayde, Karla shine again at KovsieSport gala night
2016-10-27

Description: Wayde en Karla Tags: Wayde en Karla

Tannie Ans Botha, Wayde van Niekerk’s coach,
received a special award from KovsieSport
at the annual Sport Stars Awards ceremony.
From the left, are: DB Prinsloo, Director of
KovsieSport, Botha, and Van Niekerk.
Photo: Hannes Naude


The choice of Wayde van Niekerk as Sportsman of the Year was no surprise, but with this fourth consecutive title he joins select company at the University of the Free State (UFS). The 400 m Olympic champion equalled Franz Kruger’s record for the highest number of successive sports awards for men.

In total, Kruger (discus) was named Sportsman of the Year five times – 1997, 1998, 1999, 2000 and 2002. He is also the most awarded Kovsie sportsman.

Blose and Puren rewarded as junior stars

On 20 October 2016, Van Niekerk and the Protea netball player Karla Mostert were honoured as Sportsman and Sportswoman of the Year at Leopards & Lace in Bloemfontein for a second consecutive year.

It was only the second time that KovsieSport awarded the same sports stars two years in a row – formerly it was Van Niekerk and the Protea netball captain, Maryka Holtzhausen (2013 and 2014).

Kwenzo Blose, who played for the South Africa U20 rugby team at the Junior World Cup, was named Junior Sportsman. The South Africa U21 netball captain Alicia Puren, who helped her team qualify for the 2017 U21 World Cup tournament, was crowned Junior Sportswoman for 2016.

“Wayde van Niekerk gained
unprecedented international
fame, which added untold
value to the KovsieSport
brand.”

Prinsloo proud of high quality
According to DB Prinsloo, director of KovsieSport, his department is proud of the high quality of its sports stars. “Wayde van Niekerk gained unprecedented international fame, which added untold value to the KovsieSport brand. Although Karla Mostert might have experienced tougher opposition from her fellow nominees, she was a real star for the Protea netball team.”

To be awarded, a sports star should be a registered UFS student and comply with specific academic requirements. Van Niekerk (BA Marketing), Mostert (masters in Dietetics), Blose (BA Law), and Puren (Education) meet these requirements.

In order to determine the winners, KovsieSport also uses criteria such as international participation, a contribution to UFS awareness, and excellence in sport.

“To be awarded, a sports star
should be a registered UFS
student and comply with specific
academic requirements.”

Cronjé still holds overall record
Sarina Cronjé holds the record for the most successive UFS awards (five).

Cronjé, a Springbok track and cross-country athlete, was Sportswoman of the Year from 1977 to 1981. The number of titles held by this senior officer at KovsieSport is the most by a woman.

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