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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Prof Jonathan Jansen elected as new ASSAf President
2016-10-28

Description: Prof Jonathan Jansen ASSAf President Tags: Prof Jonathan Jansen ASSAf President

Prof Jonathan Jansen, former Vice-Chancellor
and Rector of the UFS, has been appointed
President of the ASSAf.
Photo: Supplied

The Academy of Science of South Africa (ASSAf) has elected former Vice-Chancellor and Rector of the University of the Free State (UFS), Prof Jonathan Jansen, as its new President for the next four years. He succeeds Prof Daya Reddy. Distinguished Professors Brenda Wingfield and Barney Pityana were elected ASSAf’s new Vice-Presidents.

The minds that shape tomorrow
The academy’s directive is to advise and provide the government with evidence-based solutions to national problems; inspiration, and examples of how science and technology can be applied for the benefit of society. ASSAf represents scientists in South Africa but also represents the country in the international community of science academies.

Prof Jansen, who is currently a Senior Research Professor at the UFS and a Fellow at the Center for Advanced Studies in the Behavioral Sciences at Stanford University, is also a Fellow of the American Educational Research Association, a Fellow of The World Academy of Sciences, and President of the South African Institute of Race Relations.

The great achieve greatly
Prof Jansen’s book, Knowledge in the Blood: Confronting Race and the Apartheid Past won the Nayef Al-Rodhan Prize, the largest award from the British Academy for Social Sciences and Humanities, for its contribution to scholarly excellence and transcultural understanding.

In 2013, he was awarded the Education Africa Lifetime Achiever Award in New York and the Spendlove Award from the University of California for his contributions to tolerance, democracy and human rights. He holds honorary degrees from the University of Edinburgh, the University of Vermont and Cleveland State University.

Plans for the future

His recent books include Leading for Change, which was published this year. He is completing a new book explaining the current crisis in, and future prospects of, South African universities, due for release in mid-2017.

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