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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Second OSM concert inspires Heidedal youth
2016-12-08

Description: OSM Heidedal concert Tags: OSM Heidedal concert 

Sehle Mosole, left, and Jonandrea Pofadder back,
with the children from the ROC Foundation during the
second OSM community outreach in Heidedal, Bloemfontein.
Photo: Supplied

“The project is special because it is an event in the community, by the community.” This is what Gerda Pretorius, lecturer in the Odeion School of Music (OSM) at the University of the Fee State, said about the second music concert hosted by the OSM in Heidedal, Bloemfontein.

The concert, in collaboration with the Reach Our Community (ROC) Foundation on 26 November 2016, was a follow-up on the concept that was started last year. As part of the outcomes of the MUSE3706 module, the third-year Music Education students engage in a project in a specific environment.  For this project the MUSE team, led by Pretorius and Anchen Froneman, collaborated with the ROC Foundation in Heidedal. Two third-year students in the OSM, Sehle Mosole and Jonandrea Pofadder, facilitated the event in 2016.

Long relationship between ROC and UFS

Since 2008, the UFS has successfully partnered with ROC through service-learning and community-engagement projects in which students from across all seven faculties participate. The foundation strives to address the challenges resulting from factors such as poverty, unemployment, HIV/Aids, single parenting, lack of guardianship, and physical and sexual abuse. In the Afterschool Care programme, the children engage in educational, cultural, and recreational activities.

Children who form part of the foundation’s Afterschool Care programme, showed their impressive music skills to their parents and guardians in attendance.

Spontaneous participation by community

“I was deeply touched by the spontaneous participation and appreciation of the community for art-related – in particular music and dance – events,” said Pretorius. A highlight was the community’s involvement in the event and the value it adds to the students’ organising skills.

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