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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Community Engagement Indaba a platform to engage Free State community stakeholders
2016-12-14

Description: Community Engagement Indaba  Tags: Community Engagement Indaba  

Teaching women handicrafts for self-sustainability.

The University of the Free State (UFS), through the office of Community Engagement and in collaboration with Bloemshelter, has hosted the Community Engagement Indaba in Bloemfontein since 2013. This is a platform where stakeholders in business, welfare and other community organisations can network and hold dialogues that can bring about solutions to some of the societal challenges faced by Free State communities.

Bloemshelter is an independent and registered Non-Profit Organisation (NPO) and Public Benefit Organisation that provides shelter for the homeless; catering for women, women with children, the elderly, men and frail persons. The shelter accommodates up to 100 people in both the male and female shelters. The growing partnership it has with the UFS over recent years has grown its ability to reach out to local communities in a more effective way.

At the 2016 Community Engagement Indaba on 25-27 August, a number of stakeholders were invited to participate in the skills development action-learning workshops, under the theme: Unlocking Human Potential and Creating Jobs. This was a platform to strengthen the university’s partnerships with NPOs and other advocacy groups in the province. UFS academics, Community Service Learning students and community partners gave their presentations while the Director of Community Engagement, Bishop Billyboy Ramahlele, offered carpentry training. Among the participating collaborators was the Free State Department of Education, Celebrate Recovery, ABSA Bank, The Shunammite Foundation, Lebone Village, and Global University of Lifelong Learning (GULL).

Those who attended received certificates that will in future help them build a portfolio of learning evidence. The conference was about creating meaning, igniting learning, propelling movement, inspiring hope and encouraging sharing by bringing together students, academics and members of communities. The next Community Engagement Indaba will be held next year, on a date that will be announced early in the year.

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