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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Investec guest speaker exhorts South Campus students to ‘give it their all’
2017-02-16

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Video clip
Photo Gallery

The South Campus of the University of the Free State (UFS) recently welcomed new first-year and returning senior students during an event in the Madiba Arena. This year marks another highlight for the campus, with the accommodation of 252 students in a brand-new residence named Legae (meaning “Home”) on the property.

Prof Daniella Coetzee, Campus Principal, reminded the gathered students, “You are a fully-fledged Kovsie, and this is the first day of the rest of your life. You are now going to really work on your dreams.”

She went on to relate the life story of Albert Einstein, renowned physicist, making the point, “When you work, when you persist, when you take it one day at a time, you never lose sight of your dreams, and you will reach your dreams. I can promise you one thing, dear Kovsies, that if you work hard, plan hard, and you put your mind to it, it will definitely be worthwhile.”

Setlogane Manchidi, Head of Investec’s Corporate Social Investments division and guest speaker, told his colourful life story and academic journey. He described his ‘a-ha moment’ in high school, “when the penny dropped and everything started making sense” on a visit to his mother’s employer in Johannesburg, after going to the cinema to watch a movie: “This is the life I want to live.”

Description: 'South Campus Opening Tags: South Campus, Opening
Andrew Tlou, Investec Social Investment; Carol Bunn,
UFS Institutional Advancement; Setlogane Manchidi,
Head of Investec’s Corporate Social Investments division;
Tshegofatso Setilo, UAP Programmes Manager; and
Francois Marais, Director: Access Programmes,
at the South Campus opening and orientation day.
Photo: Eugene Seegers


This led to a new resolve in his scholastic efforts at the rural school back home in Ga-Phahla, Limpopo, and he started studying over weekends and by candlelight at night. Mr Manchidi shared this lesson with the students, “At that point, I lost my so-called ‘friends.’ I learnt this: Peer pressure is real. If you want to deal with peer pressure, surround yourself with the right peers! Surround yourself with people who have your best interests at heart. Surround yourself with people who will not turn you back from your path.” He later succeeded in obtaining a bursary to study at the University of Cape Town (UCT).

Mr Manchidi concluded by exhorting students to aspire to greatness, “Every time you settle for what is expected, you rob yourself of the opportunity to prove yourself out of the ordinary. Choose to exceed expectations. Give it your all!”

 

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