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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Japanese researcher engages students on border issues
2017-03-02

Description:Japanese researcher   Tags: Japanese researcher   longdesc=

From the left: Dr WP Wahl, Tungamirai Kufandirori,
Sayaka Kono, Eddie de Wet and Emme-Lancia Faro
at the first academic conversation of 2017, hosted
by the Student Communities Office.
Photo: Eddie de Wet

How can we ensure humanity across borders – even if they don’t truly restrict us?

This was one of the discussions at the first academic conversation of 2017, hosted by the Student Communities Office, a division of Student Affairs. The discussions included the issue of Lesotho’s incorporation into South Africa, focusing on how ethnicity has mattered in ongoing arguments.

Basotho ethnicity

Students and staff were invited to engage with Sayaka Kono, a research fellow at the Department of Historical Studies at National University of Lesothoa, and guest speaker, on 14 February 2017 in the Equitas Senate Hall on the Bloemfontein Campus. The topic was Reconsidering Border Issues in Africa: Ethnicity, apartheid and the political independence of Lesotho.

Kono completed her Bachelor’s and Master’s degrees in International and Cultural Studies at Tsuda College in Japan. Her research interests lie in the area of ethnicity and she is currently completing her PhD on Basotho ethnicity and the former Bantustan system in South Africa.

Legacies of colonialism

A series of academic conversations was started in 2016 and aims to get top academic achievers and leaders to rub shoulders with renowned international scholars and leaders. This investment hopes to create a sense of responsibility to stretch boundaries and get the engagement culture flowing at the UFS.

According to Kono, borders of African countries are one of the living legacies of colonialism. They have reshaped the local society in various ways such as causing ‘ethnic’ or natural resource conflicts. The aim of her research is to reconsider these border issues in Africa through the perspective of ethnicity in the eyes of Basotho who have been divided by the border with South Africa for more than 100 years.

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