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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Ladies smash competition to reign supreme
2017-03-09

Description:Stagedoor 2017   Tags: Stagedoor 2017   longdesc=

This year, the ladies from Roosmaryn and Sonnedou
walked away as the Stagedoor winners.
Photo: Johan Roux

This year, the first-years gave a show-stopping performance as they showed the audience how to make Stagedoor great again.

Hard work and sacrifice pays off

Let’s make Stagedoor great again was the theme behind this year’s Stagedoor production, which allowed all residences to get their creative juices flowing by bringing the theme to life in their own unique way.

Divine Bitalo, Roosmaryn RC Culture, said that they are honoured to have been crowned as the champions. “We put in a lot of hard work and sacrifice and we are just glad that everything worked out in the end.”

First-years given amazing platform

Teneal van Deventer, Sonnedou RC Culture, concurred with the words of Divine and also thanked the university for the opportunity. “I would like to thank Kovsies for giving our first-years this amazing platform to showcase their talents and make new friends.”

The Stagedoor finals, which took place on Saturday 4 March at Kovsie Church, saw our first-years battle it out to be crowned as this year’s winners and claiming the bragging rights for the year.

The winners were:

1st place: Roosmaryn and Sonnedou

2nd place: BeyCon (Beyers Naude and Conlaures)

3rd place: Marjolein and Legatum

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