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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Sello, Brits and Van Vuuren shine at Varsity athletics
2017-03-10

Description:Varsity athletics   Tags: Varsity athletics  longdesc=

Elmé Smith represented Kovsies in the 100 m
and 200 m at the Varsity athletics event in
Potchefstroom.
Photo: Mario van de Wall/SASPA

Jovan van Vuuren, Maryke Brits, and Tsepang Sello were our big stars at the first Varsity athletics event in Potchefstroom. They all finished first in their items and helped their Kovsies team claim an excellent overall third position among eight universities.

The jumps by Van Vuuren and Brits (both long jump) of 7.73 m and 6.11 m respectively were the longest, while Sello’s time in the 800 m was 2:12.01. Brits not only won the long jump, but was also second in the 100 m hurdles (13.65 s).

UFS outperform the likes of Maties, UJ

The Kovsies eventually bragged with three first, seven second, and two third spots on the podium. They ran, jumped and threw, bagging altogether 12 podium spots to accumulate 14 902 points (with an average of 993). Tuks, with 15 604 (1 040), and Pukke with 15 252 (1 017) was respectively first and second on 3 March 2017. Our team outperformed universities like the Maties and the University of Johannesburg.

Rynardt, Kesa claim second place

Big names such as Rynardt van Rensburg (800 m, second in 1:50.49) and Kesa Molotsane (1 500 m, second in 04:29.31) also scored podium spots. The second Varsity athletics meeting will take place in Pretoria on 31 March 2017.

Team results in Potch:

1. Tuks 15 604 (Top 15’s average: 1 040)
2. Puk 15 252 (1 017)
3. Kovsies 14 902 (993)
4. UJ 14857 (990)
5. Maties 14317 (954)
6. UWC 14068 (938)
7. Madibaz 13721 (915)
8. TUT 13463 (898)

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