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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Student Council welcomes international students on campus
2017-03-16

Description: International students on Qwaqwa Campus  Tags: International students on Qwaqwa Campus

Some of the guests and International Student
Council (ISC) members during the welcome
function. From the left are: Tatenda Goche (Deputy
Chairperson), Loice Nzombe (Chairperson),
Bulelwa Moikwatlhai (Office of International
Affairs), Jennifer Ashafa (Secretary), and
Takudzwa Nyamunda (Chairperson on the
Bloemfontein Campus)
Photo: Thabo Kessah

SRC President Njabulo Mwali says that the presence of international students on the Qwaqwa Campus is very welcome as it enables students from all over the world to learn from each other.  He was addressing the International Student Council’s welcome function for international students.

“One important area where South African students can learn a lot from international students is hard work. It is an open secret that many of us, as South Africans, are not as persistent as we should be. We give up easily,” he said to an audience of students mainly from Zimbabwe, Kenya, Ethiopia, and Nigeria.

Speaking on behalf of the Rectorate, the Registrar: Systems and Administration, Dr Karen Lazenby, assured international students that the UFS is committed to their emotional and physical wellbeing.

International students face various challenges

“Having been an international student myself, I fully understand your various challenges. If you have any ideas on how we can make your stay here as memorable as possible, please help us to help you,” she said.

Both Drs Elsa Crause and Dipane Hlalele, respectively Campus Vice-Principal: Academic and Research and Acting Campus Vice-Principal: Support Services, congratulated students on choosing the Qwaqwa Campus.

“Our campus will give you many opportunities to reinvent yourself both as a person and a student,”   Dr Crause said.

Dr Hlalele added: “International experience is fascinating as it does not only provide different types of knowledge and truth, it also enriches the campus with an African and international footprint.”

The Office of International Affairs also presented its services to students.

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