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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Shimlas honoured to meet Prof Petersen
2017-04-12

Description: ' A Shimlas and Prof Francis Tags: Shimlas, Prof Francis Petersen
Prof Francis Petersen, Vice-Chancellor and Rector, with
Shimla captain, Stephan Janse van Rensburg, in front of
the Main Building.
Photo: Rulanzen Martin

“I studied at Maties and worked for quite a long time at the University of Cape Town so I am also an Ikey, but now I am a Kovsie. So I am obviously supporting and fully behind the Kovsie team.”

This was what the new University of the Free State Vice-Chancellor and Rector, Prof Francis Petersen, said to the Shimla rugby team at a breakfast on 7 April 2017. The Varsity Cup team was invited to the Main Building by Prof Petersen to congratulate them on a great season. The Rector also thanked the team’s management. “All of them wanted to see you and we have waited quite a few months for you. And thank you for the invite. It means a lot us,” said Jaco Swanepoel, Shimla assistant coach.

Shimlas went in as underdogs

“I was completely stunned by the way you played on Monday night,” Prof Petersen said. 

A young Shimlas team went into the tournament as underdogs, but managed to reach the Varsity Cup semifinal against Tuks on 3 April 2017 in Pretoria. The Shimlas staged a great comeback and pushed the home team until the end. They only lost 21-28 against a strong University of Pretoria team.

The Rector also reiterated the importance of sport within the university. “Sport is a unifier and we should use it more to unite.”

Great privilege to meet the new Rector

“It is a massive privilege for our team to be invited by Prof Petersen for a nice breakfast. To know that we have his support, as well as that of the entire university, means a lot to us,” said Stephan Janse van Rensburg, Shimla captain. 

The Shimlas wanted to make UFS proud by making a difference and it showed during the semi-final. “We played under extreme pressure and went into the semi-finals as complete underdogs. We played for every Kovsie but unfortunately it didn’t go our way,” Stephan said.

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