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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Student makes SA academic history
2007-11-04

Pulane Mahloka, a final-year B.Sc. (Quantity Surveying) student at the University of the Free State (UFS), has made academic history by becoming the first black student to be awarded a gold medal by the Association of South African Quantity Surveyors (ASAQS).

She is the fourteenth UFS student since 1970 to receive this accolade, and is only the sixth female student of the UFS to attain this honour.

According to the modest 23-year-old Ms Mahloka, her academic success attests to the quality of training the University of the Free State is providing.

“I did not in my wildest dreams ever imagine that I could be selected as the winner. I feel truly humbled and grateful to be counted amongst the achievers in my field of study,” said Ms Mahloka.

By smashing through the proverbial glass ceiling, Ms Mahloka hopes that she can inspire black students all over the country, particularly those from previously disadvantaged backgrounds, so that they can realise that all is not gloomy.

Her advice to fellow students is: “There is little you can do about where you come from. Do not be ashamed, but work hard to develop yourself. Do not confine yourself by the fact that you were never exposed to certain equipment and books. Now that you have made it to university, it is your chance to work hard and make something out of your life.”

Ms Mahloka, who hails from Maseru in Lesotho, has been a star academic performer since her first year in 2003, when she received an award for the best first-year student.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
2 November 2007
 

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