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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS first tertiary institution in SA to form association with the Arbinger Institute
2008-02-15

 

 A two-day seminar entitled: "The Choice and The Choice @ Work" was recently presented in Bloemfontein to companies in the Free State region. Here are, from the left: Mr Braam Botha (Well @ Work), Mr Jozef Myburgh (Telkom), and Dr Cobus Pienaar (from the Department of Industrial Psychology at the UFS and facilitator of the Arbinger Programme).
Photo: Lacea Loader

 

UFS first tertiary institution in SA to form association with the Arbinger Institute

The University of the Free State (UFS) has become the first tertiary institution in the country to form an association with the Arbinger Institute in the United States of America (USA).

“The Arbinger Institute is a global management training and consulting firm applying the implications of self-deception and its solutions to all aspects of organisational performance. Our association with this Institute is a major step for the development of leadership in the country,” says Mr Danie Jacobs, Head of the Centre for Business Dynamics at the UFS.

Dr Cobus Pienaar, from the Department of Industrial Psychology at the UFS, is currently the only licensed facilitator to present Arbinger’s work in South Africa. Dr Pienaar presents The Choice and The Choice @ Work programme on behalf of the Centre for Business Dynamics, under the banner of the UFS School of Business.

According to Mr Jacobs, the programme has already had successes in South Africa. “Dr Pienaar presented the first programme last year in Bloemfontein and Pretoria to leaders from various companies. The feedback on the application of the programme to the South African business environment was phenomenal,” says Mr Jacobs.

The Arbinger Institute’s change work grows out of the scholarly work of philosopher Terry Warner. With an international team of scholars, Warner has broken new ground in solving the age-old problem of self-deception, or what was originally called “resistance”.

“This phenomenon is at the heart of much organisational failure. It is the reason why many organisational problems seem so intractable at their core – they are in self-deception; they resist solution,” says Mr Jacobs.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
15 February 2008

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