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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

UFS hosts YSI for first conference of its kind in Africa
2017-06-13

Description: UFS hosts YSI  Tags: UFS hosts YSI

From the left: Bryson Nkhoma, a doctoral student from
the International Studies Group, Prof Francis Petersen,
Rector and Vice-Chancellor of the UFS, and
Dr Tinashe Nyamunda, a postdoctoral fellow from the
International Studies Group.
Photo: Siobhan Canavan

In the first conference of its kind on the African continent, the University of the Free State’s Bloemfontein Campus was privileged to host the Young Scholars Initiative (YSI) conference.

Reflecting on the African experience

A total of 65 young and senior scholars from five continents attended the conference Decolonising Africa? The Economic History of Development, hosted by the YSI in partnership with the International Studies Group at the UFS.

The conference, held on 8 and 9 June 2017, provided an opportunity to reflect on the African experience from an historical perspective and to assess the current position of the continent in the global economy. It discussed new themes in development, such as the role of women, minorities and entrepreneurs.

The conference focused on how the business community has operated in an Africa that still faces inequalities and unfair terms of trade and lacks a unified political will.

Keynote speakers at conference

Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, said decolonisation was not self-explanatory. “In its radical form, decolonisation presents two polar opposites. On the one side is white privilege and on the other is black pain.”

Prof Ian Phimister, Senior Research Professor at the Centre for Africa Studies at the UFS presented the opening keynote address entitled International Imperialism: The Violent Making of Southern Africa, 1884-1914.

Other keynote speakers included Prof Sabelo Ndlovu Gatsheni from the University of Pretoria, Prof Gareth Austin from the University of Cambridge, and the closing keynote by Prof Alois Mlambo from the University of Pretoria.

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