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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Physics Department sheds light on mystery of dark matter through films and radio programme

2017-06-23

Description: Dark Matter Tags: Dark Matter

The screening of The Dark Matter Mystery and Dark
at the Naval Hill Planetarium was followed by a discussion
recorded for the radio programme Sterre en Planete
on RSG. From left are Mariette Erwee, Senior Officer at
the School of Mathematics, Natural Sciences and
Technology Education of the UFS, Prof Matie Hoffman,
Associate Professor at the Physics Department of the UFS,
Hennie Maas, from RSG, and Sakkie van der Westhuizen,
PhD student in astrophysics.
Photo: Mart-Mari Duvenhage

The Physics Department at the University of the Free State (UFS) not only recently educated the local community about the mystery of dark matter, but shared its knowledge with a much wider audience.

The first screening of two planetarium full-dome films, The Dark Matter Mystery and Dark, at the Naval Hill Planetarium were concluded with a recording for the radio programme Sterre en Planete. During the discussion, led by Hennie Maas from RSG radio station, the audience asked questions that were answered by Prof Matie Hoffman, Associate Professor at the department, Sakkie van der Westhuizen, a PhD student in astrophysics, and Mariette Erwee from the School of Mathematics, Natural Sciences and Technology Education. The radio show was broadcast on 18 June at 19:30 on RSG.

Shows screened at special event
According to Prof Hoffman the planetarium hosts a movie premiere whenever pre-rendered shows are screened for the first time. The films shown on 10 June 2017 introduced viewers to the quest for dark matter. “Dark Matter makes up a huge part of the Universe, but it is a great mystery. We know very little about it. We cannot see it, and it is an area of enormous interest to scientists,” Prof Hoffman said.

Films sourced from European Southern Observatory
The event was attended by various stakeholders such as loyal planetarium patrons, UFS colleagues, and those interested in astronomy. The films were sourced from the European Southern Observatory, an organisation that makes planetarium content available online.

The Dark Matter Mystery took the audience on contemporary astrophysics’ biggest quest. They saw why astronomers know dark matter exists. Dark, directed by Peter Morse, is an adventure that goes to the very edges of contemporary cosmology and data visualisation, telling a complex scientific story with a touch of humanity.

The films will be screened at the Naval Hill Planetarium from time to time and those interested can visit Computicket for more info.

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